Today we want to talk about a special feature being added to the Coupon promotion – checkout page integration.
Coupons are one of the promotions that, with Splurgy, brands can create and post on any website, blog or Facebook page. Hosting a Coupon allows a brand to not only help monetize its customer-base, but also to incentivize the social engagement of its customers by offering a discount on its products in exchange for a tweet, like, share, etc.
The extra something that Splurgy’s adding to the Coupon feature is checkout page integration. We noticed that many shopping sites already have a box somewhere on the checkout page in which a customer can input a promotion code of some sort. Now, with Splurgy, you can put an “earn” button next to this box. This prompts users to complete some social engagement on the spot.
Without ever leaving their shopping cart, users can share their purchase, talk about your brand, or promote the coupon itself. Upon doing so, the redemption code will automatically be put into the box so that the user can easily claim the coupon and then immediately checkout.
With this function you are catching customers who are already prepared to buy your product. The incentive to redeem the coupon at this stage of shopping is huge. While it may seem that you will lose a couple bucks by offering a discount, the consequential earned media and traffic this will draw to your site will undoubtedly benefit your business.