Splurgy Announces New YouTube Integration

We are excited to announce our YouTube integration for an entirely new way to engage with your fans and social advocates with Splurgy.

Screen Shot 2013-03-06 at 1.45.38 PM

In addition to allowing users access to exclusive content and giveaways by liking, following and sharing content on their own page, users can now participate in promotions just by watching a YouTube video.  A video is a fun and entertaining way to raise your  brand’s awareness and users must watch the entire video to qualify.

When finished, the engagement is marked as ‘completed’ and users are entered into the promotion or granted backstage access. (Because users are required to watch the entire video to complete the gate, we recommend keeping the videos short, ideally around 30 to 60 seconds).

To add our new YouTube gate to your promotions, just visit the Gates tab for your offer and click ‘Add’ next to the ‘YouTube Watch’ Gate. Of course, you can add any number of Gates to allow people to enter multiple ways.

image2013-3-6 13-43-32

As always, Splurgy also collects the names and e-mail addresses of everyone who engages with your promotion. If you haven’t started a promotion with Splurg yet, what are you waiting for?

Send your customers to any website with Visit Gate!

After many requests for this feature, we are finally rolling out a Visit Gate!  With this gate, you can allow your customers to enter your Giveaway or receive a Coupon by visiting a link you choose. With this shiny new feature, you could reward your users for:

  • Visiting your websiteScreen Shot 2013-02-13 at 11.35.47 AM
  • Watching a YouTube video
  • Downloading your app on iTunes or Google Play
  • Completing an online survey
  • Leaving a comment on your blog
  • … etc!

 

To add this gate to your promotions, just add it from the Gates page as you would on any other offer.  You can add as many Visit Gates as you would like to allow people to enter multiple ways.

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This feature was put into place because our clients asked for it. We take your feedback very seriously, so if there is something you think we should add as a feature, make sure to let us know!  Your idea could be Splurgy’s next big thing!

Improved Setup Wizard and New Embed Codes!

Our engineers have been hard at work over the holidays and are excited to release a more intuitive setup wizard and new embed codes that will make your promotions run up to 300% faster!

We have revamped our setup wizard, and you will now find an “Embed” tab at the end of the setup process as well as the option to preview your promotion throughout the setup process.

At this final “Embed” stage you can choose where you want to host your promotion.

If it is on your Facebook page, all you have to do is select the Facebook channel and you are all set. Upon publishing the promotion, the Splurgy widget on your Facebook page will be automatically updated and go live.

If you want to host the promotion on your website, you will not only find instructions on how to do this on the “Embed” step, but you will also find our new and shiny updated embed code! 

Do you currently have running promotions? Don’t worry, you can still use our new embed code! Simply replace the code listed under “Standard Embed” to replace the old code on your webpage. Upon changing the code your promotion will run much more quickly and no entrants or information will be lost. Happy promoting!

Case Study: IDW Limited Transformer’s Mega Giveaway

I spoke with Nate Murray from IDW Limited about their recent promotion to gain some understanding about successful promotions.

 

IDW Limited

IDW Limited launched in October 2012 as “the high-end, collectors edition imprint of IDW   Publishing,” offering highly collectable and limited edition books comics.  IDW Limited has a unique customer base of dedicated comic book collectors.  They have anything from collectable Teenage Mutant Ninja Turtles art to comics with limited edition covers.

Their promotion

Last month IDW Limited did their Transformer’s Mega Giveaway.  They offered more than twenty rare Transformer’s comic books, a very desirable prize for their dedicated fan base.  The promotion lasted for one month (from November 1 to December 4).

IDW Limited compared their previous promotions and came up with goals for their new promotion: to gain about 500 entries and increase the number of Facebook fans and Twitter followers.  “We need to increase the amount of touch we have with our customers and social media’s the way to do it.”

The promotion was a great success, exceeding their expectations with 372 unique entries and 881 total engagements (Likes, Follows, Shares, or Tweets).  They received 176% of their goal for total entries.  And with 3856 total impressions of the promotion on the front page of their website they had a 10.3% conversion to entry rate.  Their goals to increase their social media fan base were also met.

“We struggled to break five hundred before Splurgy. Within the first weekend of running our promotion with the new app, we broke 1,000 fans!”

Today, IDW Limited has 1,286 Facebook fans.

How did they do it?

IDW Limited had tried promotions before but they weren’t successful.  They decided to try out Splurgy’s platform in October.

They created their giveaway promotion and hosted it on their website’s homepage.  They also promoted the giveaway on their Facebook and Twitter pages, and reached out to other fan sites with similar customer interests.  These helped to boost the interest in the promotion especially at the beginning.  Nate felt that they could have done more promotion, “I’d remind the fans about the giveaway more frequently. We got a great boost during the first three days, but didn’t do enough to keep awareness up.”

Nate recommends enabling multiple gates, “giving fans multiple ways to enter has been a great success!“  This can be seen in the results of his promotion.  The different gates were utilized approximately equally, but not by each person.  Some people entered using all four and some only one or two, but the customers chose different combinations of gates to use to enter the giveaway.

Overall, IDW Limited’s promotion with Splurgy was a success.  “Splurgy’s promotion has been great. It more than quadrupled the entries we got in the previous contest.”  And hopefully their promotions will continue to grow and to help grow their social media fan base.

 

Add a banner and much more with new Splurgy enhancements

We are happy to announce new features that will help you customize your promotions!

The biggest news is the ability to add a large banner image at the top of the widget.

 Once you are on the “images” tab when creating your promotion and have uploaded multiple images, you will have the option to select which image you want as the banner. If there is just one additional image, it will show up next to the title in the widget. If there are multiple images and/or if you choose to not make one into a banner, they will show up as a gallery on the left side of the widget as before.

Additionally, try out our new holiday theme! While you must add and customize your own banner, now when you opt for the holiday theme the gates and buttons will show up as red and green. To change your theme go to the “Channels” page and click “edit.”

Note that the image below demonstrates one image showing up in the title as well as the holiday theme, described at the end of this post.

In addition to the banner and the new theme, now you can use a link in your promotion’s description as well as in your company’s description. All links that precede with “http” will be automatically formated into links.  Plus if you include your Twitter handle preceded by @ (such as @Splurgy) it will automatically link to your Twitter profile!

 

 Try it yourself to see how you can make the Splurgy widget your own.  Sign into your dashboard to start!

Introducing Multi-Engagement Support

Today we are launching a new feature that allows you to turn on multiple gates for the same engagement type. This was a popular request and we are happy to deliver!

Now you can require users to ‘like’ multiple Facebook pages, ‘tweet’ more than one message, pin multiple images, etc. in order to enter your Sweepstakes, redeem a Coupon, or get past a PageLock.

You will have the option to add multiple action types to a certain gate on the ‘Gates’ tab when creating your promotion.

Please enjoy this increased flexibility with gates and try it out!

Three Rules For Increasing Your Earned Media

When trying to get your name out there, or a product seen, you have three different types of media at your disposal.

Owned media:  Your website or blog.

Paid media:  Paid advertisements on other websites or in a magazine.

Earned media:  The publicity you get when other people talk about your company or product, such as on Facebook or a product review.

Earned media is proven to be the most effective kind of publicity you can have.  People trust an opinion of a friend or family member more than a marketing message from a company.  You can get customers to be your voice and advocate for your company to their friends and family.  However, earned media is not easy to acquire.  People will not share just anything with their friends and family, only those which they truly believe in. 

So, how can you increase your earned media?

Create great content.  If you make something that your consumers like, they will share it.   That means you need to think about your audience and cater to their needs.  This may mean helpful blogs, or beautiful pictures.  For some it might mean creating funny videos.  Making things that are valuable to your customers is the only way to consistently get them to share it for you, thereby increasing your earned media.

Inspire engagement.  Some content will need more push to be shared and publicized by your customers.  There are many ways to encourage engagement.

You can create polls determined by likes or comments about a new product or a pop culture topic.  By asking for their opinion, your customers will feel important and if they feel heard they will more want to engage in the future.

You can also incentivize engagement by offering something in return for their advocacy.  For example using a Splurgy promotion, you can offer a discount or an entrance into a giveaway for sharing a message about your company.

Respond to and engage with your customers.  If your customers comment on a blog post, or tweet your company and you do not respond, they will not feel heard.  Even if it’s something simple like, “I love @Splurgy!,” a quick response can truly make the difference between a customer feeling valued and just being one of the masses.

This is even more critical if customers have a question or a complaint.  Responding to critiques or helping to solve a problem via any of your social networks will not only make a customer feel satisfied with your customer support, but will also encourage them to engage with you in the future.  The more you engage with your customers the more they will reciprocate, because they will see how important their feedback is and they will feel heard, encouraging continued advocacy.

Don’t forget that you can use your owned and paid media to increase your earned media as well.  For example, a Splurgy promotion on your website (owned media) can help encourage your current customers to promote your business.  Or if you utilized Splurgy’s sponsored promotions, you can use paid media to connect with new customers.

Splurgy Announces: Checkout Page Integration with Coupons

Today we want to talk about a special feature being added to the Coupon promotion – checkout page integration.

Coupons are one of the promotions that, with Splurgy, brands can create and post on any website, blog or Facebook page. Hosting a Coupon allows a brand to not only help monetize its customer-base, but also to incentivize the social engagement of its customers by offering a discount on its products in exchange for a tweet, like, share, etc.

The extra something that Splurgy’s adding to the Coupon feature is checkout page integration. We noticed that many shopping sites already have a box somewhere on the checkout page in which a customer can input a promotion code of some sort. Now, with Splurgy, you can put an “earn” button next to this box. This prompts users to complete some social engagement on the spot.

Without ever leaving their shopping cart, users can share their purchase, talk about your brand, or promote the coupon itself. Upon doing so, the redemption code will automatically be put into the box so that the user can easily claim the coupon and then immediately checkout.

With this function you are catching customers who are already prepared to buy your product. The incentive to redeem the coupon at this stage of shopping is huge. While it may seem that you will lose a couple bucks by offering a discount, the consequential earned media and traffic this will draw to your site will undoubtedly benefit your business.

Meet the Splurgy Team!

(From left) John, Yulia, Neil, Tony, Mike, Michi, Becka, Natalie, Brian

(From left) John, Yulia, Neil, Tony, Mike, Michi, Becka, Natalie, Brian

We’ve updated our company photo!  Look forward to seeing it on Wired where we’ve been featured!

To learn more about our staff at Splurgy, check out our Company Profile page.

Splurgy Launches PageLock Technology!

Today we are officially adding PageLockTM to Splurgy’s suite of products. We are really excited about this new feature.

While Splurgy takes pride in its ability to let brands host promotions on their own websites and thus leverage their own traffic, PageLock takes this to the next level. PageLock turns your fans, people who are already actively using your site, into social followers by offering them exclusive content. In order to access the gated content, users must perform some social engagement (for example “like,” “tweet,” “pin,” or “share”).

We think there are a ton of potential use cases for this product. Whether this is a page with a secret download link, special registration form for an event, or an exclusive sneak peek available only to fans, PageLock is a great way to get your users further excited about your brand all while guaranteeing that they also socially engage. Furthermore, as users tweet and post about this gated page you will not only greatly increase your earned media, but you will also actively drive traffic to your site.

We really feel that the possibilities with PageLock are endless and are excited to see how your brand leverages this powerful tool.

Be sure to try it out, especially while enjoying free access to our services!

Engineers in a Startup Environment

To get ahead in the tech startup world, it takes a lot more than just knowing how to code and gathering a group of particularly smart individuals. Particularly, having a firm understanding of how to monetize your business is not just a job for the only business-oriented guy you hired, because it entirely determines how your application is built. It makes sense when you think about it.  Obviously your startup has a lot more burden on finding customers than many larger companies, and needs to cater to your customers’ needs better than your competitors. But, when it comes down to action, the programmers will be programmers, and the business side does his own thing.

This is why, upon applying to grad school for computer science at USF, I specifically chose the entrepreneurial concentration, which requires MBA coursework to graduate. And, this is why I’m glad to be interning with Splurgy, where the engineers are involved in more ways than just coding. We’re presented with information about Splurgy as a whole, where we as a company are, and company goals. Engineers are encouraged to not only use business strategies to plan out the direction of the Splurgy application but also give input to the marketing and the business modeling aspects of the company.

This leads into another important characteristic of Splurgy, having all of the engineers staying in the engineering loop. Knowing what other engineers are working on has endless benefits – finding serious bugs in someone else’s project, continuing their work if they have an emergency, or even offering help if they’re stuck and have a deadline. Every little bit can help the company move forward.

Introducing: Three months of free use!

Hey everyone!

We are happy to report that, for a limited time, you will be able to access any and all of Splurgy’s features entirely for free! Whether you are already an active user or are entirely new to Splurgy’s platform, we want to give you this time to play around and discover for yourself the benefits of running social promotions.

While our returning customers already know that social promotions are a great way to get people to interact with and start talking about their business, they may have not explored all of the different types of campaigns we offer. Sweepstakes, coupons, deals, and content locks are all incredibly powerful tools to increase a company’s online audience. We want to make sure they get a real taste of Splurgy’s true potential.

We are so confident in our product that we knew going free would be a great way to show how effective social promotions can be to those who are new to this whole idea. Now is the perfect time to find out how social promotions can help grow your social media audience and monetize your fanbase.

So, please enjoy three months of all-access Splurgy on us. After this period we are changing our pricing model and will charge $5 CPM (i.e. $5 for every thousand impressions) for all campaign types.

Host a coupon campaign on your website. Run a sweepstakes on your Facebook page. Focus on expanding your Twitter followers. Make a message and image go viral on Pinterest. Run 10 different campaigns!

Now is the time to go wild.

Sign Up Free Trial

Launching a new design for Giveaways

Today we are launching a new design for Giveaway promotions! The new, sleeker design has been shown to be even more popular than our old design. You will still have access to all the old features plus a couple of new ones. You can now include your company logo and a brief description about your company in your Giveaway widget.  See an example of the new design below.

New Giveaway design with company information

Including this information about your company can help your customers find out exactly who you are without needing to go to any external links. We have found that this can really help, especially for smaller or lesser known companies, to provide a little more credibility to their offers.

If you want to include your company information on your Giveaways, make sure you go to the company tab on your Splurgy Dashboard and upload a logo and write a brief company description. If you don’t do this, you will still get to use the new design, it just won’t include the bottom portion shown in the picture.

Already a customer? Try a new giveaway promotion today to check out the new design.

New to Splurgy? Sign up today to get access to this feature and all of our other great features.

Using Joins Improved My Code

Database Joining can be complicated and feel time consuming at first but when used properly can actually save time and improve your code.

Before I get into anything in-depth, I’m going say that I didn’t have much background in programming before this internship. This year, I’m a second year Computer Science Undergrad at UCSC who’s had only two quarters of programming experience before being given the task to make a Magento Extension.




Image taken from: http://websiteexpert.com/ecommerce/magento-ecommerce

Magento and its frameworks was already confusing enough let alone have to build a custom table. However, because of a previous experience with working on a WordPress Plugin, I thought it was doable. The biggest hurdle I had to overcome in this project though was trying to save the Offer ID for each product. After much trial and error, I finally was able to create my own table that would store the Offer IDs.

My table basically looked like this:

My Auto Increment Title Magento ProductID Status OfferID
1 Product1 1 null null

The title was the name of the product. So, in order to keep my table up to date, I created a listener that has to check everything that a user edited or created in a new table.

When the user creates a new product, my table looks like this:

My Auto Increment Title Magento ProductID Status OfferID
1 Product1 1 null null
2 Product2 2 null null

Copying data every time the user clicked “save” seems correct, but its not and unnecessary. I thought that this was the proper way of organizing a database until my boss, Michi, told me that I should have been using joins instead of copying information from one table to another. If you look at the second table you can see that the OfferID and the Status values are null. Since this table is meant to keep track of the OfferID and its status, I really didn’t need the Product1 and Product2 row to exist. Ideally, I should have only created a row for a value for OfferID

So I decided to do a Left Join between my OfferID table and Magento’s Product table, while using the Magento Product table as the anchor. By getting rid of the title column, I reduced my table to four columns and was able to use the Magento ProductID column as a bridge to join both tables.

A simplified Magento Product table:

Magento ProductID Title
1 Product1
2 Product2

The new OfferID table with a value in Magento ProductID 1:

My Auto Increment Magento ProductID Status OfferID
1 1 On 123

The Left Join Table with Mangeto Product as anchor:

Title Status OfferID
Product1 On 123
Product2 null null

After I joined the table, everything ran more smoothly. The OfferID table only stores a value when an OfferID is entered now, before it would store a null value when it was not needed. Now that I linked to the Magento Product table, there is no point in having a listener. The process was simplified because the program would check after every save if a change is made. My widget pulls information directly from the Magento Product table, therefore getting rid of my listener.

One of the lessons I learned from this? Had I spent a little more time researching about joins beforehand, I would have saved a lot more time coding the Magento Extension.

Programming in the Work vs School Environment

From working at Splurgy over summer, I experienced how programming in a working environment has a completely different atmosphere compared to that of college. In college, you would first learn the necessary material before starting a code and the projects done are usually centered on the subject that the class is currently covering. That wasn’t the case when I started to program at Splurgy. Instead, I was given a goal first. From there, I had figure out what I needed to learn in order to achieve that goal. This process led to me to understand unexpected pieces of knowledge such as MySQL, something I hadn’t originally thought was needed for a Magento Extension.

Compared to what I learned during my freshman year during college, I felt as if I had learned more in the workplace. It was probably because, in the work atmosphere, the code you write is a significant contribution that affects the company. It’s a pretty big motivation to learn. I would savor every moment of my projects, spending more time on slowly thinking through each of the steps I went through. So far, I haven’t really gotten the same feeling of excitement when I’m working on a school project. Of course, I still try my best in every code I write, but when I think about how my peers are working on the same assignment and doing the same things as I am… it just doesn’t feel as special as it should be.

I feel fortunate to have experienced what it’s like to code in a work environment. Doing it this early is the best practice I could’ve possibly had. What I was taught is that I should aim exceed the expectations that has been set by the class and code as if what I’m doing is going to be looked at and used by someone else in the future. Working at Splurgy was valuable in showing me how my code is processed and used by others, which is a really rewarding feeling.

Consistency leads to better programmers

My first impression of Ruby on Rails is that it is a very seamless piece of work. When I say seamless, I mean that it is impressively easy and simple to setup and begin developing without any compromises while facilitating good habits.

The whole Ruby on Rails community revolves on the idea of good practices. The first Rails tutorial that I have ever read taught Test Driven Development, and it taught version control using git (http://ruby.railstutorial.org/). Surprisingly, Splurgy also uses TDD and uses git for Rails. I grew up on this idea of industry practices being the absolute best and that the only way  you can learn them is by working in industry. What was surprising to me was that I was able to learn what was being used in a company’s production setting from a tutorial. Of course, Splurgy had more things on top of what I learned from the tutorial, but it remains true that the ideas were consistent in the Rails community.

These are just methodologies and they can be applied to any other languages such as PHP, and they are, but it is inconsistent throughout the community. When I learned PHP, I was never taught to use version control nor did I use any development methodology because I never knew about them. When I started doing PHP work at Splurgy, I was surprised how much more tools I had to deal with such as PHP MD, PHP CS, Xdebug, and a few other things. As a beginner, every Rails related thing that I have come in contact with so far have consistently aligned ideas. They all have code coverage, and they all use version control.

My point is not that one is better than the other, but if I am taught to do things in a certain way from the beginning, I will continue that practice because that was the way I was taught. The Rails community does exactly that. These are good habits for all types of Engineers, and these habits make better programmers and lead to better applications.

Splurgy now lets brands run promotions using Pinterest

Hey folks!

We are unveiling today the launch of the world’s first Pinterest integration to our offer platform. Much like Splurgy’s Facebook and Twitter integrations, the new social marketing feature allows consumers to participate in a special promotion once they pin an image to their board.

Brands are becoming increasingly aware of Pinterest and the effect that it has on their overall marketing efforts. As a result, Pinterest integration was one of the most sought out features among Splurgy’s clients.

We began to roll out the new Pinterest integration to a handful number of users and intend to make the feature available to the rest of our valued customers by the end of the day.

Already a Splurgy customer? Head over to the client dashboard and setup your first Pinterest integrated promotion today!

What drove me to work 40 hours a week as an intern

I began this internship with the goals to learn industry practices and gain more insight and more knowledge as an Engineer as well as insight and knowledge of a startups as a whole. My expectations were overwhelmingly met so far, but what is it about Splurgy that is really motivating me?

I am currently a full-time unpaid intern at Splurgy.com, and I have been working here for approximately 2 months now. I have been having a great time here at Splurgy. I love the atmosphere and people, and I wanted to work here the moment I met everyone at the interview, but why? Since the beginning of my time here, I have been looking forward to going into work every morning. I thought, maybe it was just a phase and that I was only excited. I thought, maybe I would start feeling dreadful after a month, but that wasn’t it.

I am now reaching the last few days of my internship and I still feel motivated to go to work everyday. Every morning on the bus, I keep asking myself the same questions, why do I put so much time into this company? Is it because I believe in the product? Is it because I want recognition? It is something more than that. There is something here; There is something that drives me. What is it? I am not obligated to work on weekends, but why do I do it anyways? Is it  my crave for Engineering knowledge? Is it because of the perks? the snacks and caffeine?

What I discovered was much more valuable than anything I could learn here at Splurgy. I discovered the source that drives my motivation. I discovered that this is what makes me a better Engineer. I discovered that this is what constitutes and nurtures passion. So what is it? It is something very intangible. It is the combination of the the people, the environment, and the atmosphere; It is the culture here at Splurgy that motivates me to do better.

Introducing Social VIP: Reward Users with Social Clout

Hey folks!

We are excited to announce our newest feature to our self-service offers platform: Social VIP. With Social VIP, merchants can reach out to social influencers by configuring exclusive deals, coupons and giveaways just for them. The influencers would have to meet a minimum threshold and complete certain social engagements, as specified by the brand, in order to qualify for the exclusive offers. For example, you may elect to provide 25% off coupon codes for those who “like” or “follow,” but at the same time, offer 80% off coupons to VIPs that have more than X number of followers on Twitter. These social promotions can be embedded anywhere, including on the brand’s website, blog or even on its Facebook page.

Splurgy helps you identify those whose social influence matters most for your brand. Furthermore, our platform provides you with the necessary tools to engage with your most valuable users, in order to increase brand exposure and drive real marketing results.

Sparking conversations and igniting word of mouth about your brand are not easy tasks. But by directly reaching out to influencers with exclusive promotions, you will be able to tap into a well-connected consumer base whose tweets or shares about your company could pay huge dividends for your social marketing efforts.

How Data Changed Our Engineering Priorities

Launching a new service or product can be daunting to say the least. Before publicly releasing our front-end embeddable widget, we went through many internal iterations. Eventually, we came to a design we thought was “good-enough.” We then proceeded to share this layout to a few private beta customers.

When the first few campaigns that were run did not yield what we considered acceptable norms, there was some healthy debate as to what might be causing potential conversion loss. There were many theories, but at the end of the day, they were simply our opinions.

While this was occurring, our team was working in parallel on our data tracking project that captures user behavior. Initially, this project was designed to simply capture the click and social sharing data that our product employs. Drawing on the lessons learned from those first campaigns, we decided to enhance the existing data tracking to include even more granular data points.

photo credit: Carsten Mueller

At the time of analysis, the unit we used to display advertiser copy resided in an expandable tab that was displayed at the top of a web page. One question that was raised was, “What if the user scrolls down the page?” Another concern was that the initial design did not emphasize the discount percentages and shipping options.

In order to answer these questions, we tracked the following:

• confirm that page element was loaded
• “visibility” of our object (i.e. can the user “see” the tab)
• conversion rate of prior campaigns vs. campaign using latest UX (user-experience) changes (a very simple A/B analysis)

At the end of the revised campaign we discovered that close to 60% of users were not even seeing the tab due to the fact that they were already scrolling down the page before it even loaded and was visible at the top. We are now currently exploring different mechanisms to engage the end-user with promotional material that will allow for greater visibility across the entire page.

One of our core engineering principles at Splurgy is to be “data-centric.” Starting the process of tracking and reporting can be very daunting, but at the end of the day, it helps define the product in a way that benefits not only Splurgy, but our clients as well.

Facebook ads not working? Take advantage of social marketing tools instead

With Facebook going public last Friday, the social network had its share of negative press around its advertising platform. Some of the big stories these past couple of weeks have been: GM announcing its plan to pull $10 million from its paid Facebook ad campaigns, and Greenlight’s report that 44% of Facebook users “never” click on sponsored ads.

An interesting thing to note, however, is GM’s decision to continue investing $30 million a year on other Facebook marketing initiatives. So where is this money being spent?

A quick look at some of their Facebook pages (Chevrolet, Buick, GMC, Cadillac) shows that GM utilizes several custom Facebook apps in an attempt to integrate into the core Facebook experience.

GM seems to have learned what we have been preaching since the inception of our company – social networks, such as Facebook or Twitter, are mediums for sharing and discussion, not for traditional commerce. A successful social marketing campaign, whether it consists of paid advertisements or not, should always foster discussion and participation from the audience. Just focusing on gathering “likes” will only yield marginal results, but once brands begin to truly understand the audience, they will be able to generate both short and long term benefits from their social media followings.

With Splurgy, you will be able to do just that. Our platform provides you with the tools to create offer campaigns that generate buzz and social engagement around your company. More importantly, Splurgy’s business intelligence platform helps you understand your audience’s behavior and accurately measure the efficacy of your social marketing spend.

If you’d like to learn more about how Splurgy can help you, sign-up for a FREE demo session here, and one of our social media experts will be happy to walk you through the product and help you configure the perfect social marketing campaign that is custom tailored for your business.

Hadoop and HIVE and Array Map Reduce, wait, what?

One of the first tasks here at Splurgy was to track data. We all drew straws on who was going to lead the initial effort to put something in place to track user behavior. Somehow I ended up with the short end of the stick.

My background is primarily in web development. That means I push around some ruby code and maybe do the odd SQL-based query. When I started looking into HIVE and Hadoop and array map reduce on top of all the other projects that were due seemingly at the same time, I went to my quiet place and cried for a little bit. Then I happened upon a little beta project called “TD” (Treasure Data) that is an add-on for heroku (our cloud-based production deployment environment).

TD promised to take care of all the nasty implementation details and just start logging data. I was somewhat skeptical, but when I looked at the engineering cost of setting up our own data-store from scratch, I became less so. The total implementation from start to end took me 2 days. OK, that’s neat, but does it work? Well, during the first day of installation, I was able to immediately record development data and query it.

Of course we have enhanced and updated our code since our original implementation, but we are extremely impressed by the fact that a task that would traditionally require a dedicated engineering resource can effectively be mitigated by a third-party solution that is “good-enough”. We have already identified certain pain-points that will have to be addressed in the future, but for our current needs, this is a great solution that meets our near-term needs.

So what is a Facebook Share worth anyway?

Social media is all about sharing. Some people prefer to share on Facebook, while others favor using different social channels such as Twitter and Pinterest. There is no denying that sharing something gives a brand that extra exposure, but trying to quantify the monetary value of a like, share or re-tweet is understandably difficult.

While many companies are reluctant to reveal tangible details on their social marketing strategies, Eventbrite has been the opposite. In October of 2010, Eventbrite published a blog post detailing the true worth of a share, like, and a tweet. Their study showed that a Facebook share was the most valuable at $2.52 per engagement, whlie a LinkedIn share and a tweet were worth $0.90 and $0.43 respectively.  While these findings are eye opening, the post is almost 2 years old. So how does it fare now?

Luckily, Eventbrite released some new figures today in their latest report: Social Commerce: A View from our London Office. The report found that in both the US and UK, an engagement via Facebook was the most valuable. Furthermore, the study indicates that the Facebook markets in the US and UK are very similar, with the main differences being in each nation’s taste in brands.

The results also suggest that in both the US and UK, Facebook was the most valuable social network for organizing events. While the study may only apply to ticket sales, it’s impossible to ignore the obvious inherent marketing value of social media.

With the Splurgy universal platform, users can leverage these different social engagements to maximize their brand & product exposure. With companies like Eventbrite continuing to push forward with different social-media-centric growth strategies, perhaps it’s time for you to consider incorporating social marketing methods into your 2012 plans (if you haven’t done so yet).

Check out what Agent18 sent us!

Agent18, one of our beloved clients, sent us this assortment of iPhone 4/4S cases the other day. Since most of us here at Splurgy are iPhone users, these cases were claimed within seconds. I, of course, took the Woodgrain Slim Shield =). Thanks again Agent18, you guys rock!

Post Numero Uno – It’s Official Now

OK, I will be honest here. We’ve been putting off setting up our official company blog simply because we were not ready to commit to writing a post on a regular basis. TOO BAD, everything is out in the open now :)

Well, this concludes our “first official blog post.” There is more to come in the near future ,so check back soon! Let’s look at it this way – the post quality can only go up from here, right?